Tuesday, March 12, 2013

mere dad ki Maruti .....gets Stomped !!!!


Hey guys, here is something interesting for you. Have you heard of Stomping!! Aah what’s stomping even I asked when I was asked this question.. then I was asked do you know of Beat Boxing-created using mouth, lips and tounge and I happily nodded yes ofcourse I know of beat Boxing. Have watched a lot of beat Boxing on youtube.  Well then Stomping is no different. It is also a funky new genre of music created using everyday instruments and body parts for percussion. And guess what for the first time ever a Bollywood studio has experimented with this music genre for their upcoming film. 

YRF's new film 'Mere Dad ki Maruti' is using this genre for his title track thereby taking film music to a whole new stomping level. Dj Nucleya ( formerly with one of India's most popular bands bandish Projekt and who has also opened for one of the World's most popular and biggest DJ like David Getta) has innovatively used car parts of Maruti-from doors, bonnets, ignition sounds to hubcups, power-windows and more to create a groove. He has then mixed this with 'Beatboxing.

The music video, directed by Babblefish features some of India’s best B-boxing alongside the leads of the film, Saqib Saleem & Rhea Chakraborty. Choreographed by Tony Kundu, whose credits include Madonna, Saturday Night Live, Cirque du Soleil and the famous AR Rahman Jai Ho World Tour. Red Bull is a partner for the music video and given the track wings.

It interesting how Bollywood is incresingly getting innovative in marketing and promoting its films. Music is definitely one medium to promote films. Given there are so many films releasing every week it has become imperative for filmmakers to think innovatively to be ahead in the race.

Check this video which has just gone live


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