I don’t know why I suddenly thought of writing about this. I guess because I just feel I am constantly a midst some advertisement or the other. Today, Advertising is everywhere. You step out of your home and there is not a single place where you are not bombarded with some kind of advertising or the other. Be it messages on the backs of car park receipts, your electricity bills, on football or Cricket grounds, on trains, taxis, buses, on paper bags, on the handles of supermarket trolleys, on store floors, in washrooms, on elevator walls, park benches, even on commodes in the toilets. It also includes techniques such as projecting huge images on the sides of buildings, or slogans on the gas bags of hot air balloons. Nothing can get more intrusive, that’s ambient advertising for you. It is said that the word ‘Ambient’ advertising’ was presumably coined during the peak of popularity of ambient music, a genre with electronic textures that create a mood or atmosphere. With the cost of traditional media advertising skyrocketing and a glut of ads fighting for consumers' attention, marketers are aggressively seeking out new advertising vehicles.
Here take a look at some ambient advertising. It’s a mix of Indian and international Ambient ads: Images Courtesy : Google Images.
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| An ad for Tyskie beer |
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| A Watch Ad.. holders in the Bus |
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| Ad for an Financial Investment company : saying its extra safe and its guaranteed investment |
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| Lonely Planet India advertisement: large book marks placed |
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| An ad for Taramontina Precision Knives: |
So do you like ambient advertising... i leave that to you to decide if these ads are really intrusive, one the face...
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