How many of us feel that we are not beautiful? How many of us keep comparing ourselves to others? I guess these are natural human tendencies where one tends to be harsh about one’s own self.
In Dove's “Real Beauty Sketches” ad it shows how women imagine their own faces. A forensic sketch artist is shown asking questions to subjects whom he cannot see and each of these subjects describes herself to him. Later, he draws her again, this time as described by a stranger who has just chatted with her. The stranger’s version usually looks more attractive.
In the ad all the women conclude that they look more beautiful in the sketch described by a stranger about them. One woman in the ad says: “We spend a lot of time as women analyzing and trying to fix things that are quiet grey. Instead we should be spending more time and appreciating things that we do like.” The ad ends with the line ‘you are more beautiful that you think’.
The international ad has two versions -a 3 minute version and a 6 minute version and has gone viral on youtube. The longer version is understood to have got over 1.6 million views on Youtube.
The ad has also received several criticisms from International ad critics. Slate, a well known online magazine for news, Politics and culture found the ad cynical and even labeled the campaign as both racist and misogynistic. It felt that this ad was another example of Dove “using a faux representation of ‘real’ women.” Well, yes the women shown in the ad are all young, fairly good looking, but I think the concept is interesting and it’s a brilliantly made ad.
According to me the ad goes to prove that all women should be confident about themselves and their looks.
Dove included this description with the video:
Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful. At Dove, we are committed to creating a world where beauty is a source of confidence, not anxiety. So, we decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see.
Thanks for sharing this mate, fantastic ad. And I have no idea why people dont like this ad, the idea is brilliant....
ReplyDeleteInternationally, it has got several criticisms. But, honestly i too liked the ad very much. It actually is a brilliant concept
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